Local search engine optimization is not really all that new. Below are some tips to help you use local searches to build your business.
You are a local SEO marketer so you know how important it is to control your targeted information on the web. This forms the biggest part of local SEO because when you are able to get information for other sites you are given a great edge. There are aggregation services targeted towards local listings that go through the whole of the Internet to discover reviews, pictures and any little information that they can list about your company. You can submit your company's information to these aggregators (infoUSA and Localeze are two of them). You will, of course, have to be cautious about a few things when you do this. If you find that there is incorrect information about your company on other sites you run the risk that it will still be aggregated for your listings. It is important that, when this happens, you attempt to get the information corrected by the original source. It can take time to make this happen so you will have to be okay with waiting for the fix to be re-indexed on the local sites. Most of the local websites that you target are completely okay with you asking your customers to leave a review for you, except for the site Yelp. Since this is an allowable practice and your local SEO can benefit from it why not start doing it? Be sure to mention these things in your e-mail signatures, on your invoices, your contact forms and any place else you can. You can say something as simple as "Hi it would be great if you can take out time to review our business on XYZ Local." Even though you won't be able to control the content and you cannot ask for them to be favorable or harsh, they will add credibility and make you look more reliable to your potential clients. This is one tip that you should try out no matter what because it has a lot of potential and can help you big time with your rankings.
Another way to get ranked well locally is to get backlinks from well established local websites, which the search engines consider important. Try to get listed by well regarded groups in your area, such as the Chamber of Commerce or Better Business Bureau, as these are the kind of links that give you the most pull. You can find such sites by Googling your city name along with the keyword "business directory." This process will supply you with a number of websites that it would be very useful to get a listing from. You can do all of this very quickly, and the potential long term benefits are great. Local SEO can do more for your business than any other kind of promotions.